The bankruptcy of the visual effects house Rhythm & Hues provides an important lesson for professional creatives on how to structure their contracts.
SumoMe is a “Swiss army knife” of WordPress plugins designed to help boost your website traffic and improve your marketing. Free!
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.
With sites like Fiverr out there, I figure, if you can’t beat ’em, join ’em. So today we are now offering our clients $5 video services. Check it out!
Before you start pre-production on any video, you need to ask this vital question.
There may come a time in this business when a company or other organization will ask to license previously shot content from you. Here are some key tips on how to get the best value for your work.
How to use a fictional narrative approach to help your clients’ videos rise above the noise.
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.
Now that the term “cinematographer” has been used ad nauseam, there’s a new “favorite” term professional artists are adopting. Storyteller. What?
What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.