Today’s Saturday Matinee is another Gary Vaynerchuk original. Are you ready for a huge injection of inspiration?
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.
In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
The word “story” is being used a lot nowadays. In this short video, Nancy Duarte shares why they’re so important.
I know my suggestion yesterday to double your rates immediately may be too much for some of you. So here are 3 more palatable solutions.
Every professional artist faces the challenge of charging what they’re worth, not because they aren’t worth it, but because they THINK they’re not worth it. They’re their own worst enemy.
In this age when anything you put online can go world-wide in minutes and stays there forever, you need to be wise about how you represent yourself online. Here are five tips.
Social media marketing master Gary Vaynerchuk has a sobering video that will certainly challenge you.
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.