If you’re going to use Facebook as a networking tool, you should be mindful of the image you’re projecting of yourself. Some tips on protecting the brand of YOU on Facebook.
Being Viewed as a Commodity Will Affect What You Can Charge
As a follow up to yesterday’s provocative post about whether to put pricing on your website, today I explore what it means if your business is viewed as a commodity.
A Branding Lesson from the Netflix Qwikster Spin-off
The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?
Creating Work That Honors Both Your Style and Your Client’s Brand
Yesterday I wrote about the challenge of balancing a unique, signature style as a visual artist with authentically communicating the brand of your client. B2C studios (e.g. wedding filmmakers/photographers, etc.) will tend to benefit greatly from putting their style first. B2B studios (e.g. commercial photogs and video producers) have a more complicated task at hand. […]
Whose Brand Does Your Work Project? Yours or Your Clients?
I recently put the finishing touches on the promotional film for Shawn Reeder Photography. Shawn is an amazing photographer specializing in the Yosemite and Sierra mountain region. Shawn is one of those people who exudes this amazing sense of peace and generosity. He is Zen personified. It’s an undeniable and 100% sincere aspect of his […]
What Makes an Effective Commercial
Four attributes every commercial (or promotional video) should have to be effective. (IMHO)
The Anti-Wedding Film: An Example of Standing Out
Today Michael LaFrance tweeted that I check out his “amazing” wedding film trailer. Honestly, my first thought was this is just a form of Twitter spam (which normally bugs me). And I wasn’t too crazy about the lack of humility. But, I thought, what the heck. I’ll check it out. I’ll give this guy 30 […]
A Danger in Selling Yourself Cheap
Wherein I recount a funny, yet poignant story about nails, 5 year olds, and a persistent sales person at a mall kiosk.
A Promo Video is about You, Not Your Gear
Many photographers are under the impression that a promo video has to show them with a camera. Although that will be the case a majority of the time, it isn’t always the case. The most important job of a promo video is to get potential clients to know, trust, and want to learn more about […]
The Evolution of an About Page
Tell me if this sounds familiar to you: I just love taking pictures, and there’s nothing more important to me than capturing the images of your wedding day, the most important day of your life. Blah, blah, blah. I added the blah, blah, blah, part, but I think you get the point. I can’t tell […]