This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.
What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.
Today’s guest blog post delves into the connection between brand scarcity and your prices.
Part 2 of Jude Charles’ post on making a documentary about branding. Today are the actual lessons he learned about branding itself. Insightful!
An in-depth look at the making of a documentary series about building a cosmetic brand. Great info for building your business and your craft.
A recent promo we produced for a local branding and marketing firm exemplifies the importance of taking chances to go do something contrary to the norm.
Today is a re-published article I wrote three years ago. It still holds up today. Here are three reasons you must differentiate your business.